In today’s information-based economy, intellectual property rights, and Trademark rights in specific have received more attention than ever before in the Middle East. Yet little has been said about trademark protection in a simply read form for business peoples and branding personnel.
Trademark is always defined as the source identifier for goods and services. It can be any element that assists any entity, individuals or corporations, to distinguish their goodwill among others and help third party to recognize their services or goods from the competitors’ ones. Once the trademark is protected, its owner can restrict third party from using identical or confusingly similar marks that may cause affiliation, sponsorship or association between the marks.
SCREM is a made up abbreviation to build a key word for all branding business and marketing teams need to consider when they plan to create trademark. It stands for “Select, Clear, Register, Enforce and Monitor”. This key word sums up the core procedures that trademarks owners and was developed by Munir Suboh with his clients at Al Tamimi. This procedure should assist the clients to obtain rights, use and own trademarks safely. It stands for:
In nutshell, SCREM procedures should always be considered and adhered by trademark to ensure the investment made in this important equity and intangible asset is properly built, protected and ultimately owned with mitigated risk.
This is a special advertising feature written by Munir Abdallah Suboh, Partner at Al Tamimi & Company.
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