Fergus James Appleton
Fergus James, a UAE based diamond jewellery startup, raised AED 1.5 million (US$ 408,363) funding from local angel investors to expand its hybrid eCommerce business in the USA, UK, and GCC. It targets preliminarily male shoppers who are looking for engagement rings and wedding bands.
Its website streamlines the shopping experience and offers high quality customized setting options along with providing up to 70 percent cost savings on GIA certified diamonds.
“We guide our customers through the process of selecting the ring’s design and diamond specification that matches their requirements. We’ve streamlined the process by providing professional guidance and supplying premium quality products at a fraction of retail cost.”, said Fergus James, the company’s founder.
Formerly known as ‘Dubai rocks’, the company was launched by Fergus James Appleton, a diamond curator who intends on becoming a leading online retailer for custom-designed jewellery in the Middle East.
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